Kelly Gonsalves | Chief Visionary & Founder
Kelly Gonsalves is a dynamic entrepreneurial accountant and accounting influencer based in NYC. With a passion for helping small businesses succeed, she founded Totally Booked™ in 2015 to assist clients in becoming more profitable through efficient accounting processes and technology implementation. Her expertise in accounting automation has made her an in-demand consultant for tech partners ever since.
Kelly's journey in accounting began when her aunt, a QuickBooks ProAdvisor of 25+ years, recognized her potential. After becoming certified in QuickBooks Desktop then Online, Kelly grew her remote firm and co-founded three other companies, including an Etsy shop selling accounting-focused swag.
A true industry leader, Kelly is a QuickBooks Advanced Certified ProAdvisor, an Alumni member of the Intuit Trainer Writer Network, a HubDoc Top 50 Cloud Accountant, and a two-time Insightful Accountant Top 10 QuickBooks ProAdvisor. She has worked with Intuit as a consultant, beta tester, and content creator; as well as other tech partners in the industry to help develop their product and make it more efficient for accountants. Kelly was also the co-host of Insightful Accountant's QB Talks: App Neighborhood Watch.
Passionate about sharing knowledge, Kelly has spoken at numerous industry conferences and hosted countless webinars to help other accountants and bookkeepers grow and excel. In her downtime, she enjoys paddle boarding with her dog, Nina, cooking, and tackling DIY projects at home.
Here's what our clients have to say.
"Kelly really gets down in the trenches with you!! We did not know what we did not know! She was able to work with our team to figure out what was causing our issue in QuickBooks and was great about providing a solution. Highly recommend."
—PinkTutus566, June 2024
"Kelly is simply the best! She helped me get my Quickbooks together and took the time to help me understand it. She is efficient, compassionate, SO good at what she does, and always goes the extra mile!!"
-ChelseaLuther, September 2023
“Kelly Gonsalves saved the day when we needed to migrate over 1500 invoices and their corresponding deposits from Quicken to Quickbooks Online. Her work was thorough and she was meticulous in her efforts to ensure that the transfer was 100% accurate so that we were ready to move forward immediately once she finished. She's an absolute genius with apps like SassAnt and a phenomenal problem solver. Highly recommend!"
— DawnStar, December 2021
“Kelly is a unicorn! Kelly was excellent to work with! She knows QuickBooks inside and out. She put everything into simple terms that I (as a total layman) could understand. She quickly cleaned up my books, helped set up payroll, and walked me through all the features of QuickBooks online. She was also just fun to chat with for 3 hours, which is not normally a statement I would make when doing accounting. But Kelly made it an enjoyable experience. I would highly recommend her."
— StevieGJon, June 2020
"Kelly goes above and beyond to deliver for her clients. You will feel as if you are her only client with how incredibly dedicated, responsive and knowledgeable she is in regards to your finances. Discussing money is difficult but she never makes you feel judged. Instead, she celebrates your wins and made me realize I'm in a much better place than I even realized salary wise! I would highly recommend working with her."
— kmccann, July 16, 2019
"Kelly is the best! Incredibly responsive, knowledgable and the hardest worker."
— rebuildgirl, July 11, 2019
"My QBSE orientation session with Kelly was a success - she was very responsive and immediately understood what my needs were in regards to my professional setup. She explained in detail how to maximize the use of QBSE to keep my expenses and have everything ready for filing taxes when the moment comes. Without her help it would have been so much more difficult for me to understand my business vs personal expenses, but thanks to Kelly I am now fully aware and prepared to keep my own transactions in order. She gave her availability for a follow up, which is great if something is unclear or we need to go over thing again! I highly recommend her!"
— Cecilia, M., November 12, 2019
"Kelly is the greatest. She is so knowledgeable about QB's and helped me transition from QB's desktop to QB's online seamlessly. She set up my new QB's and gave an in-depth tutorial to my in-house bookkeeper. She also set up Gusto for my payroll and walked me through everything. She has such a calming and grounding energy which helps when you are overwhelmed with the process. I highly recommend her for any thing QuickBooks related."
— Erika Weber, October 1, 2018
"Kelly was knowledgeable, professional, patient, and friendly. I highly recommend her for helping anyone learn to navigate and manage their business using Quick Books!"
— Tony M., September 5, 2018
"From the start of our teaching session, Kelly clearly proved how knowledgeable she is about all the intricacies of QuickBooks. She seamlessly moved from feature to feature & taught in a way that flowed well & made logical sense. By pairing her vast knowledge to real life examples, Kelly was able to provide an insightful learning experience, even for someone such as myself who had little experience with QuickBooks. I would highly recommend Kelly for any of your QuickBooks needs!"
— Hannahm, August 10, 2018
“I had an honor of joining a female founder QuickBooks session / training that Kelly led yesterday and was *so* very impressed with her knowledge and thoughtfulness.
She has the magical ability to break down something that could be quite complicated into a very easy to understand, relate-able, and dare I say fun process! Kelly is extremely professional, knowledgeable and incredible to work with and excels in training others! ”
"I've been working with Kelly for the past few months and it has been a pleasure. She is always responsive and provides great advice. She was instrumental in my decision to select the right QuickBooks product based on the needs of my company. I look forward to working with her in the future as my business grows. I highly recommend her services."
— BAquart, July 15, 2018
"Kelly was extremely helpful and kind. I am not a technologically savvy user and she made me feel comfortable in an arena I normally feel very lost. Kelly really knows her stuff and is so willing to help! I was also able to make an appointment quickly and easily, she was prompt with her response and excited to talk!"
— HannahHoneyB, June 15, 2018
"Kelly was responsive and easy to work with. I was seeking a consultant to help set up and navigate the basic features of QB online Plus and Kelly was exactly what I needed. My business is a small family real estate holding company and requires setting up multiple entities while preparing QB for consolidated reporting. I did not want to make a misstep from the beginning and it was valuable to have Kelly set us up without hiccups. I look forward to working with again and strongly recommend her services. Kindly, KD"
— RoJan River, April 26, 2018
"Kelly was so helpful in setting up my Quickbooks for my small business. She took the time to carefully assess all of my transactions from the past few months, and explained exactly how to categorize each expense, as well as showed me how to create invoices. She made sure to go through all of my invoices I’ve created on my own without Quickbooks, and helped me to create each one in Quickbooks in order to balance my books. She is very knowledgeable in every aspect of Quickbooks, and I couldn’t have done this without her!"
— Lunalynn.creative, April 16, 2018
"Kelly has made the way I view the financial life of my business so accessible. She educates me on systems for organization, purpose behind certain processes, and advocates for the growth of my company. She demonstrates trustworthiness, likability, and a unique youthfulness that is refreshing from a financial partner. I would highly recommend Kelly as your bookkeeping resource."
— MinnaEYV, March 19, 2018
"Kelly is great! I found her through the QuickBooks ProAdvisor site and she lived up to her reviews. She is quick to respond, easy to work with and “gets it done”. I had a technical problem with QuickBooks that left me with a mess. She presented a solution, reconciled/eliminated multiple errors and solved my immediate problem. In addition, she recommended and implemented third party apps to future proof my books, so I would not have to deal with this again. She knows QuickBooks! Additionally, she taught me a few tricks, identified ways I could get paid faster and is a real pleasure to work with."
— PEGroup, February 8, 2018
"Kelly came to us through a client who uses her for all their book keeping needs. Not only was she amazingly patient with us considering we had no experience with QuickBooks but she made it fun and easy. Her rates are affordable and I will certainly be coming back to her for all of our QB related needs in the future."
— MaxB, February 5, 2018
"I'm under contract for a new home and my lender needs a P&L statement. I'm the "accountant" for two businesses that I co own, but honestly have no time to dedicate to the books. I have three bank accounts with one company and a reconciliation mess. I emailed Kelly very early on a Sunday morning and got a response almost immediately with some help. She couldn't provide the magic answer to avoid my having to reconcile 3 years worth of transactions, but she gave me some really valuable advice and confirmed some quirks about Quickbooks, that only a pro would know. She is the best!"
— GPSolutions LLC, January 23, 2018
"Kelly is phenomenal. We have been working with her on a partnership basis for several months. She is consistently easy to work with, easy to get a hold of, thorough and charming. I would absolutely recommend Totally booked, we have sent a few of our clients there already and they were very well taken care of. Very knowledgeable with QBO and other general ledgers as well as 3rd party apps. She will update your system seamlessly and manage it going forward."
— Veemer, January 16, 2018
"Kelly has been amazing to work with, I've used many outside Bookkeepers/QB "helpers" before but she is by far the best I've worked with. We recently did a migration from QB Desktop to QB Online, so we had to not only mirror all the Chart of Accounts from the existing company file, but we also had to organize it clean it up since the existing QB-D file was created in.....2004!! Kelly was a rockstar, she was able to handle the entire initial Chart of Accounts setup herself, bring all of our Dec-31 Balances over, and setup a new Product/Service mapping that better fit our new business model. Not only did she do all that, but she was very pleasant to work with, super responsive, and her rates are definitely better than some past Bookkeepers and QB advisors we've worked with who weren't half the quality as Kelly. We are now actively referring her to any business-owner that we know b/c she reflects well on us! Thank you Kelly."
— Tech_Exec_2017, January 10, 2018
"Kelly came to my office to meet me for our first session and by the end she had whizzed through and reconciled 10 months!! I thought at best we'd get through two! She is a pro and knows QB like the back of her hand. Her guidance on finances was incredibly helpful and thorough and I found that there were no questions that she didn't know the answer to. Not only that, I actually had fun working on the books with her! I didn't even know that was possible. I'd recommend Kelly to anyone who needs a proficient, professional, knowledgeable, friendly, and good humored bookkeeper, accountant, consultant, or just about anything else! Kelly can do it all."
— Thrilled Client, December 23, 2017
“I am a CPA with my own business and Kelly has worked with me on several clients who have bookkeeping needs...she has even helped me set up my own QuickBooks.
She has done a great job with servicing my clients who have responded to me with positive feedback with her knowledge & professionalism. Also, due to her good work it has helped me tremendously in preparing financial statements and tax returns for clients.
Great job Kelly!!”
"I met Kelly through one of her other clients. I was so impressed by her professionalism and knowledge that I called her first when I was looking for a new bookkeeper. She had asked all the right questions then and did the same with me. I could instantly tell she not only knew what she was talking about, she cared about helping me get things right. After a series of services with very different ways of doing things, I had a couple of messes that were throwing off my books and delaying my income tax returns--not to mention stressing me out and distracting me from other work. Kelly was not at all turned off by the challenge, which for her seemed like an easy, everyday task. She corrected the errors, explained to me in plain language what happened, and has been helping me set up customized systems that make my work easier. She is competent, patient, and lovely to work with. I have already recommended Kelly to a couple of other business owners, and I will continue to recommend her."
— The Happy Attorney, October 13, 2017
"I currently work with Kelly at two not for profit organizations and in both places she has exceeded our expectations. Her extensive knowledge of QuickBooks has been invaluable. She has made both the bookkeeping and management reporting functions efficient and professional. She understands the business and always provides useful recommendations. She has a very pleasant and patient manner which is conducive to learning and sharing ideas. She makes her self available as needed and she always gets her assignments done as scheduled. I would highly recommend utilizing her QuickBooks consulting and bookkeeping services for your business.”
— Gary Jendras, August 11, 2017
"My company has had the pleasure of working with Kelly since the Fall of 2016. It was a time of tremendous change for my company; a new location, high staff turnover, and significant growth. We knew that we had to find a new bookkeeper, as we were deeply unsatisfied with our previous employee. Kelly immediately impressed. She is professional, detailed, and accommodating. She worked quickly to diagnose problems with the way we were working, and offered real solutions to improve our efficacy. She has a positive attitude and works in a solution-based way; even on tasks that seem insurmountable (our previous bookkeeper had left things in a rotten shape). Kelly is communicative; taking time to properly explain things, and also taking time to build relationships with other members of my staff. She expresses a genuine interest in our company's success, and we value what she is contributing to make that possible.”
— Garth & Bryan of Garth Greenan Gallery, June 23, 2017
“Kelly is the best by far. Everything gets done right on time or sooner. She continues to provide us with positive ways to help our business grow. In short, she’s awesome.”
"Kelly was a great help to our small business!! She came in and explained everything to us that we would need to do to stay on track and get real time reporting of our income and expenses. She's a real pro at QuickBooks Online. I'd recommend her to any small business owner looking to get a handle on their numbers.”
— April 19, 2017
"Our small interior design firm was new to QuickBooks online, and Kelly made the setup a seamless one. We were quite nervous when we began using the QuickBooks product, but Kelly is so professional, responsive and patient, that we felt comfortably in control of our books in a short period of time. She's always quick to answer any questions that arise between our scheduled maintenance meetings.”
— Jen & Tonia of Fox + Chenko, November 29, 2016
“Great person to work with! Did exactly what I needed her to do, without having to explain too much. Very professional but also friendly, she was a pleasure to have around. Looking forward to her tackling much bigger projects for me. Very knowledgeable with QuickBooks, even taught me a thing or two!”
"Kelly was prompt and got right to work. I had not condensed the file for serveral years and it was extremely large. In a few short hours she did exactly what need to be done. My system is running much be efficiently. I would call her again for anything QuickBooks.”
—Neal Eisner of Oxford Litho, November 03, 2016